Supercoach | Shane Warne TVC
Role | DOP, Editor & Animator
Client | Supercoach
Agency| The Works
Camera | Alexa Mini
Lens| Leica Summicrons
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A fun spot I shot featuring Shane Warne with plenty of banter for the Supercoach footy game. We wanted to focus on Shane, and his performance so decided to keep the camera either locked off or with minimal smooth and controlled movement to not distract or draw attention away from Shane.
Green was our main colour to portray the branding, but we chose different shades, vibrancy and reflective properties through our props and set in order to create separation and contrast. We then added to this with the use of light, firstly a hard warm light coming through the window and adding shape onto the wall, and the use of RGB tubes set to green to create more colour and interest under the desk and on the whiteboard. We also shot on slightly wider focal lengths for most of the shoot to open up and show more off the background and exaggerate the abstract studio reality.
We had limited time with Shane and needed to build and light the set on the same day, along with many other social outputs to capture and accompany the TVC. With this in mind, we decided to light with large soft sources and a relatively even contrast ratio so we could move as quickly as possible.
Our time was limited with Shane, and when framing the RGB tube under the desk was obviously in shot. To re-rig this and get the same quality of light would have taken time that we didn’t have. Knowing that I was able to remove this myself meant I was able to keep the shoot moving and utilise Shanes time without worrying about the need for external post houses.
I also animated the motion graphics for this TVC saving needing additional external resources. These were fairly simple animation techniques but the idea was that the movement and inertia of the graphics were to be driven and influenced by Shanes actions and movement so it feels part of the shot.
