During the casting sessions, I learned more about Madeline, and hearing her speak about her grandmother immediately drew me in. She shared her grandparents' incredible story of meeting in the military and spoke with such admiration for her grandmother. 

Inspired, I ensured we made time for additional questions and to capture some quick B-roll. Alongside the original TVC, I created an this extended video featuring just Madeline and her story. When I shared it with the agency creatives and clients, they loved it, and it ultimately became our preferred version.