NewsCorp | Seeds TVC
Role | Director & Editor
Client | NewsCorp
Agency| The Works
Camera | Amira
Lens| Zeiss Super Speeds
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Our opening shot was to both give visual interest, but also show a children's imagination with experiences such as growing plants with friends and family. This helped to add a sense of fun and fantasy enforcing it to be a fun activity for children. We cast a real mother and daughter, which helped with the authenticity and helped us to get the best performance.