Amgen - World Osteoporosis Day

We focused our look and lighting based on two factors, one was creating an image that looked like it was a real environment. We did this in a similar way to how we’d light on location and used the set to motivate the direction of light having our main large sources shining through the frosted glass windows on the right of the frame. We balanced this with a soft warm fill coming from the left of frame which was motivated by the practical lamp in the background, a large top light to create an even light to softly fill the room, and LEDs inside the scanning machine so it would feel it was working.

We also wanted to make Ita Butrose look her best, this was done with lens and focal length choice along with large soft sources of light and plenty of fill. As this was a piece to camera and we felt we made the environment feel real, we were happy to have the visual feel slightly lit and incorporated a top hair light, and minimal shadow in order to create the most flattering image. 

Role | DOP
Client | Amgen

Camera | Alexa Mini
Lens| Cooke S4